The Croixstone team was fascinated by a recent article published by Entrepreneur Magazine. The article suggests that because LinkedIn is a “content deficient” social media platform, it has more people consuming the content than creating it. In fact, only one percent of LinkedIn’s 260 million monthly users share posts.
This fact creates a nice opportunity for professionals seeking to create greater visibility for their personal brands. In contrast to other social media platforms like Instagram, Facebook and Twitter, content posted on LinkedIn can still get visibility in the feed several days after being posted.
We recommend you read this article to learn how consistently posting relevant content on LinkedIn can grow your personal brand.