Write a Winning LinkedIn Headline

Ever wonder how to write a LinkedIn headline that will get you noticed?  The following are key messages and tips on how to use your LinkedIn headline to advance your personal branding objectives.

  • The headline is the section on LinkedIn that gets searched the most.
  • Your job title is not necessarily the right, or best, headline.  You have the ability to change your headline beyond the default that LinkedIn uses (your title).  Be purposeful in choosing the right headline.
  • The headline has a limit of 120 characters so plan your text wisely.
  • For consulting, consider spotlighting what you do and who you help.

Read Forbes magazine’s full article here for more details and examples.


Disruption in Big Consulting

As a boutique consulting firm, Croixstone provides clients across the greater Charlotte region with on-demand expertise from project consultants who deliver improved focus and deeper expertise at a lower cost than the “big” guys.  Our business model is helping to disrupt the legacy consulting model.

As businesses become more informed, they recognize the inefficiencies that are inherent in the traditional big company consulting model.  The drivers for these inefficiencies include:

1.  The big consulting business model hasn’t changed with the rest of the world.

2.  Partner incentives at big consulting firms do not always put client needs first.

3.  Huge overhead costs are built into the rates.

4.  Big consulting firms have many hammers, but not every problem is a nail.

Learn more about consulting industry disruption and the rise of boutique firms here.


Is the Business Card Dead?

Let’s say you are preparing to participate in a professional networking meeting in Charlotte this week.  Your elevator pitch has been perfected, and you are feeling on top of your game.  But then a nagging question arises that throws you off base.  Should I, or should I not, present my business card to new contacts?  Has the rise of LinkedIn (and other tools) rendered the business card obsolete?

Our strong belief?  The business card still matters.

Following a meeting with a local business executive, the Croixstone team engaged in spirited discussion last week about the merit of the business card.  While some people feel strongly that this longstanding business communication tool is passé, we are resolute in our belief that the business card absolutely still matters.

Yes, LinkedIn serves an incredibly valuable purpose.  And, yes, many millennials are quick to say that the business card is pointless.  We would offer that the business card is an essential tool in your personal branding tool chest.  Like any tool, you simply need to know when the card is appropriate to present.

Know your audience and the environment.  If you are attending a networking event at the Duke Mansion with people from traditional, conservative professional groups or companies, you can be assured that your business card matters.  Attending a hip tech gathering at Camp North End the following evening?  You might be best to leave your business card tucked safely in your pocket.

Also remember that your business card, when designed with care and intentionality, is a powerful tool to represent, and differentiate, your personal brand.

Read more opinions on the value of the business card from 16 public relations, media strategy, creative and advertising leaders who serve on the Forbes Agency Council.


Customize Your LinkedIn Background Photo

In follow-up to previous blog posts, we are highlighting another topic in the ongoing series of articles in Forbes entitled “The Baby Boomers Guide to LinkedIn.”  

The third topic in the series shifts focus to your LinkedIn Background Photo.

Rule #1 – Customize Your Background Photo/Banner
Take the time to customize your background photo/banner. You are not a “generic” professional, and it is vital that your presence on LinkedIn sends the right message.  By customizing your background photo/banner, you are also demonstrating that your understanding of tech and social media is “current”.

Rule #2 – Choose the Right Image for Your Personal Brand
Choose a background image that supports your personal brand.

Rule #3 – Choose an Image that Complements Your LinkedIn Headshot
Pick an image that works well with your LinkedIn headshot.  You may need to do some trial and error experiments to get this right.

Rule #4 – Know the Right Size
The size of your background photo/banner should be 1584 wide x 396 high.  Canva is a great tool to use for sizing of photos for social media purposes, and it is free.

Click here for more tips and to learn how Bill Gates has customized his background photo!


Mainstream Mindfulness

Last week, members of the Croixstone Consulting crew attended an educational seminar hosted by HopeWay Foundation, a Charlotte-based 501(c)(3) that supports mental health wellness.  The guest speaker was Dan Harris, ABC News anchor and author of 10% Happier and Meditation for Fidgety Skeptics.

Dan Harris has become a huge advocate of mental health wellness, and meditation, following his personal experience with a nationally televised panic attack.

Meditation has become fully mainstream, and companies like Google, Nike, and Apple are proponents of mindfulness training.  Learn more here.


LinkedIn Photo Tips

In February Forbes launched a series of articles entitled “The Baby Boomers Guide to LinkedIn”.  This series provides great insights for the highly-experienced professional. 

The second article in the series focuses on 5 things to know about your LinkedIn photo (and, yes, you MUST include a photo on your profile). Here’s what you need to know:

1.  Headshot Only
Nothing else should be in the picture but your head, neck, and possibly the top of your shoulders.

2.  Professional Attire
You want to convey the right professional image so choose your outfit carefully. For men:  the formal business suit and tie is not seen much on LinkedIn unless that is your normal workday attire. These options are recommended instead: dress shirt open with jacket works very well for a classy look; dress shirt and tie; or just a collared dress shirt with a sweater or dress shirt. No casual shirts, short sleeve polos or t-shirts. For women:  a plain solid color outfit works best. Solid color dress, jacket, sweater or blouse.

3. Smile
It is best to smile to show enthusiasm and zest for life.

4. Lighting
Poor lighting can make any of us look older.  Outdoor lighting can be advantageous – especially on a cloudy, overcast day.

5.  Background
A plain background is best and less distracting.

Learn more here.


Five LinkedIn Tips

Personal branding pioneer William Arruda advises that you work with intentionality to differentiate your LinkedIn profile. 

Here are five personal features that are available on LinkedIn to help you standout from the professional network’s 610 million users.

1.  Specify your industry. 

LinkedIn data shows that profiles of members who include their industry are 9x more likely to be viewed.

2.  Create content. 

Create articles using LinkedIn’s blogging feature.  Here’s a great tip.  Arruda suggests that you commit to writing just one article per quarter.  This will help you to differentiate your profile, keep it fresh and share your thought leadership.

3.  Master multimedia. 

Your LinkedIn summary now allows you to add multimedia including videos, white papers, images and more. A great way to amplify your story while making your profile more visually interesting.

4. Brand your background. 

Do not use LinkedIn’s generic background image.  You need to stand apart from the crowd by customizing your image.  Not sure how to do this?  The Croixstone team would be happy to provide assistance.

5.  Say it with symbols. 

Symbols can be used to add character to your LinkedIn profile.  We agree with Arruda that you must exercise caution with this tip.  The key is to use symbols well and use them sparingly.

Learn more here.


Words of Wisdom
“If you get to my age in life and nobody thinks well of you,
I don’t care how big your bank account is, your life is a disaster.”
– Warren Buffett –
.
Warren Buffett says your greatest measure of success at the end of your life comes down to one word. Can you guess the word?  Learn more here for an inspirational read.  Photo courtesy of Insider Monkey.

German Investment in Charlotte

According to research from the former Charlotte Regional Partnership, there are 194 German-owned firms in the greater Charlotte region; making Germany the most largely represented foreign country in the region.  Learn more about Germany’s investment in Charlotte and why so many German firms have chosen to conduct business in our region.


World’s Best MBA Programs

Croixstone has built our consulting team around highly-experienced professionals – most with MBAs and many from the very best business schools in the USA and beyond.  So who ranks at the top of the world’s best MBA programs in 2019?

According to the annual QS World University Rankings, there is a new #1 MBA program in 2019.  And the world’s best MBA program is…