Be a One Percenter on LinkedIn.

The Croixstone team was fascinated by a recent article published by Entrepreneur Magazine.  The article suggests that because LinkedIn is a “content deficient” social media platform, it has more people consuming the content than creating it.  In fact, only one percent of LinkedIn’s 260 million monthly users share posts.

This fact creates a nice opportunity for professionals seeking to create greater visibility for their personal brands.  In contrast to other social media platforms like Instagram, Facebook and Twitter, content posted on LinkedIn can still get visibility in the feed several days after being posted.

We recommend you read this article to learn how consistently posting relevant content on LinkedIn can grow your personal brand.

Read here.


4 Actions to Prepare Your LinkedIn Profile for 2021

The end of the year is the ideal time to perform an audit of your LinkedIn profile.  Take the following steps this week to ensure you are showing your very best on the world’s largest professional networking platform.  

1.  Upgrade Your Profile Picture
Your headshot matters more than you might know.  It is essential for senior level professionals to have a current, professional head shot for your LinkedIn profile.  That great pic from the family wedding 10 years ago doesn’t meet the professional standard for showing your best.

2.  Review and Update Your “About” Section
Review this section to make certain the information is up-to-date and accurately reflects the message(s) you wish to convey in 2021.

3.  Optimize Your LinkedIn Headline
Review your headline to ensure it aligns with the verbiage in your “About” section and that it communicates your expertise while differentiating you from others.

4.  Update Your Profile with 2-3 New Recommendations
Be sure to keep your recommendations up-to-date.  Think about your accomplishments in 2020, and ask for 2-3 new recommendations to keep your LinkedIn profile fresh and competitive.


Big Changes Coming to LinkedIn

Strengthening your networking skills and nurturing a diverse network is mission-critical for today’s business professional.  LinkedIn is making some big changes to help you accomplish both.

Here’s what you need to know about three big changes coming to LinkedIn.

New Look
LinkedIn is introducing a cleaner look that features more white space to make it easier to navigate the site and app.

Stories Launch
LinkedIn is doing a global roll-out of Stories that allows you to post both photos and videos that will vanish in a day.  LinkedIn members who have been testing Stories have used the tool to share photos/videos of their home office set-ups, chat about job opportunities, and more.  Think of Stories as a way to connect more personally and less formally (similar to water cooler moments).

Video Call Enhancements 
Now, with one click, you can start a video call over Zoom, Teams or BlueJeans by Verizon.

Learn more here.


In-Demand Skills

LinkedIn has used data from more than 660 million professionals in its network and more than 20 million job listings to identify the hard and soft skills that are most in-demand in 2020.

HARD SKILLS

1) Blockchain
2) Cloud & Distributed Computing
3) Analytical Reasoning
4) Artificial Intelligence
5) UX Design
6) Business Analysis
7) Affiliate Marketing
8) Sales
9) Scientific Computing
10) Video Production

SOFT SKILLS

1) Creativity
2) Persuasion
3) Collaboration
4) Adaptability
5) Emotional Intelligence

Learn more here.



The NOW Normal.

Life has changed dramatically for all of us in the Charlotte region over the past couple of weeks.  Given the vast uncertainties we’re facing with COVID-19 and the economy, the Croixstone team isn’t quite ready to call these times the “new” normal.  We prefer to think of our current state as the “now’ normal.  

Whether you are presently employed or seeking your next opportunity, COVID-19 is causing all of us to think, and act, differently. The following links are designed to help you navigate the “now” normal.

Learn about consulting.
Join Croixstone + the Charlotte Chapter of the National Black MBA Association for a virtual Zoom meeting/webinar on “The Business of Consulting.”  Joining us will be leaders from Deloitte, The Kaleidoscope Group + The Graybeard Partners.  Wednesday, April 8 from 6-7:3pm.
Grab your tickets here.

Learn how consulting revenues may be impacted by COVID-19.
Yes, the consulting industry is being impacted.  Source Global Research has surveyed hundreds of consulting firms from across the world to gain insights.
Click here.

Find a job.
Your best strategy during the COVID-19 pandemic might be to focus on short-term solutions.
View this Fast Company article to learn more.

Learn more about collaboration tools.
Inc. magazine has compiled a comprehensive list of tools including pricing.
Click here.

Learn how to stay productive + connected while at home.
LinkedIn is offering 16 free professional development courses on Microsoft Teams, Skype, Zoom and more.
Click here.

Learn Zoom basics.
Zoom experts host interactive, live training webinars daily.
Sign-up for free or watch a previously recorded training session.
Click here.

Take your Zoom skills to the next level.
Learn 13 Zoom video chat tips, tricks + hidden features.
Click here.

Learn how to run a virtual meeting.
An executive recruiter shares 8 cardinal rules for successful virtual meetings with Forbes.
Click here.

Access a library of COVID-19 resources.
Check out the Charlotte Regional Business Alliance’s “COVID-19 Resource Portal.”
Click here.

Learn how to lead during a crisis/downturn.
5 great tips from Chief Executive magazine.
Click here.

Find your right work-from-home playlist.
LinkedIn is now on Spotify with a variety of playlists curated for the varying times of your career journey.
Click here.


Workforce Insights

In the USA alone, more than 165 million workers have LinkedIn profiles, and more that 20,000 companies use LinkedIn to recruit. Using the social media site’s vast treasure trove of data, LinkedIn’s Economic Graph team of data scientists and economists recently looked at USA hiring patterns for 57 different C-suite jobs.

Some key C-suite findings?

  1. Chief Growth Officer is increasing in popularity faster than any other title.
  2. Many industries are expanding the C-suite to address their most chronic operating challenges.
  3. Everyone wants Chief People Officers. 

Read LinkedIn’s latest Workforce Report to learn about 57 routes into the C-suite.