Be a One Percenter on LinkedIn.

The Croixstone team was fascinated by a recent article published by Entrepreneur Magazine.  The article suggests that because LinkedIn is a “content deficient” social media platform, it has more people consuming the content than creating it.  In fact, only one percent of LinkedIn’s 260 million monthly users share posts.

This fact creates a nice opportunity for professionals seeking to create greater visibility for their personal brands.  In contrast to other social media platforms like Instagram, Facebook and Twitter, content posted on LinkedIn can still get visibility in the feed several days after being posted.

We recommend you read this article to learn how consistently posting relevant content on LinkedIn can grow your personal brand.

Read here.


Join Us at Packard Place Public House on Jan. 20th

Don’t miss the next Packard Place Public House virtual event and the opportunity to learn how to use your entrepreneurial and start-up skills to serve our community! Our CEO Patti Weber joins fellow panelist Eric Gorman of Wily and moderator Kristin Beck of Social Venture Partners Charlotte for a lively, fun and educational gathering.

Learn more and register!


Patti Weber Accepted Into National Accelerated Growth Program

We have news!  Croixstone’s CEO, Patti Weber, is one of 25 women across the USA accepted into the NAWBO Accelerated Growth Program.  New for 2021, the program is sponsored by Wells Fargo and features a premier suite of learning modules, high-level education and mentorship to help participants increase their market competitiveness and to position them to achieve the next stage of growth and expansion.

Learn more here.


New Year. New Possibilities.

Isn’t it terrific that we get the opportunity every year to hit the “reset” button? A fresh start.  A new runway to consider the possibilities to reimagine your life, your career and your personal growth in the year ahead.

Croixstone is launching into 2021 following a year of significant achievements where we:  

  • Celebrated our 4th business anniversary
  • Achieved record sales
  • Marked the 1-year anniversary of our Human Capital practice
  • Expanded our geographic service footprint to the western USA
  • Earned two national diversity certifications & one state diversity certification
  • Gained acceptance into FORTUNE Magazine’s new “Rebuild Program”
  • Introduced a new suite of services for Private Equity
  • Relocated to a larger office in Charlotte’s NoDa district
  • Launched a virtual series of professional development & networking events

While recognizing the continued health and economic challenges facing our nation, the Croixstone team is excited to build on last year’s momentum in making the most of 2021 together with our employees, clients, partners, friends and family.

Let’s go.


4 Actions to Prepare Your LinkedIn Profile for 2021

The end of the year is the ideal time to perform an audit of your LinkedIn profile.  Take the following steps this week to ensure you are showing your very best on the world’s largest professional networking platform.  

1.  Upgrade Your Profile Picture
Your headshot matters more than you might know.  It is essential for senior level professionals to have a current, professional head shot for your LinkedIn profile.  That great pic from the family wedding 10 years ago doesn’t meet the professional standard for showing your best.

2.  Review and Update Your “About” Section
Review this section to make certain the information is up-to-date and accurately reflects the message(s) you wish to convey in 2021.

3.  Optimize Your LinkedIn Headline
Review your headline to ensure it aligns with the verbiage in your “About” section and that it communicates your expertise while differentiating you from others.

4.  Update Your Profile with 2-3 New Recommendations
Be sure to keep your recommendations up-to-date.  Think about your accomplishments in 2020, and ask for 2-3 new recommendations to keep your LinkedIn profile fresh and competitive.


Good News! Charlotte’s Economic Recovery

With all the challenging economic news of 2020, the Croixstone team was thrilled to read the newly-released Growth Report for Q3 2020 published by the Charlotte Regional Business Alliance.  The report spotlights the economic recovery momentum that is taking place across the greater Charlotte – including the addition of 43,000 jobs in Q3.  

Read the report to review Q3’s big stories including Centene, Retirement Clearinghouse, FITT USA, GNT, Silgan Containers, Big Sky Fulfillment, Intellisite, Moore Nanotechnology and more.


COVID’s Other Headache – FRAUD!

Occupational fraud not only destroys the reputations of professionals and organizations, it can also destroy the financial footing of an organization.

Croixstone Consulting has once again joined forces with The Association of Certified Fraud Examiners to create awareness for fraud as an Official Supporter of International Fraud Awareness Week.

Joining organizations across the globe including Deloitte, Deutsch Bank, EY, FTI Consulting, Grant Thornton, Jeld-Wen, JP Morgan Chase, KPMG, Nestle SA, and PwC, Croixstone is working this week to share best practices on fraud prevention and encourage our clients and partners to proactively remedy weak spots in their current controls. 

2020 is an especially important year to create awareness of fraud.  Occupational fraud proliferates during recessions and times of economic instability as companies and employees feel increased pressure to meet the challenges of a down economy. 

Learn more about International Fraud Awareness Week here.


This November It’s About Time

It is considered to be a rare cancer.

And yet, it is the 3rd leading cause of cancer-related deaths in the USA. November is Pancreatic Cancer Awareness Month, and Croixstone has joined forces with the Charlotte Pancreatic Cancer Alliance and the World Pancreatic Cancer Coalition to create awareness for the world’s toughest cancer. 

For Croixstone, the mission to create awareness is very personal.  Our CEO and co-founder, Patti Weber, lost her father to pancreatic cancer in 2005.  7 years later, our Managing Partner and co-founder, Mark Weber, lost his mother to the same disease.

Since there is no early detection for pancreatic cancer, it is important that you know the symptoms and risks associated with the disease. Please take just a few minutes and click HERE to learn the basics of pancreatic cancer symptoms and risks. Then take time to share your new knowledge with your family and friends. 

Your actions could save a life (even your own)!