Personal Branding & Job Seeking Tips for Older Professionals

Last week the folks at outplacement firm Challenger, Gray & Christmas issued a press release to promote the benefits of companies hiring workers over the age of 55.  Having recently conducted a national survey where 81% of respondents cited difficulty in filling roles, the outplacement firm is wisely touting the advantages of hiring experience.

That said, employers continue to deal with the misguided bias in perceiving that the over 55 age group can’t use technology well or work remotely.  As a consulting firm built squarely on the foundation of highly experienced professionals, the Croixstone team appreciates the following tips that Challenger, Gray & Christmas shared to combat this issue. 

  • Update your resume. Be sure your resume is up to date and emphasizes the accomplishments you achieved in your most recent positions. Do not go into great detail about things you did more than 10 or 15 years ago. Let your expertise shine, but trim the resume to keep it to two or three pages. Consider leaving off your earliest positions if they are no longer relevant. 
  • Don’t apologize for your age. Never be untruthful about how old you are and don’t apologize for it. Be confident and have a positive attitude about all you have to offer. Your age reflects years of valuable experience that can translate into impactful contributions to a company.
  • Stay current. Make sure technology has not passed you by. Do you know what software is being used in your field? Are you comfortable using video platforms for interviews or meetings? If not, learn. Take courses. Seek out tutoring. Practice. Gain new credentials and list them on your resume. Read job descriptions to find out what employers are seeking. Get a new personal, professional email address (e.g.,xxxjones@gmail.com versus ChessAce1@aol.com).
  • Embrace LinkedIn. Once you update your resume, be sure to put the same information on your LinkedIn profile. Learn how to use LinkedIn to network and to learn about job opportunities. Add a professional headshot.
  • Check your attitude. Even if you have to stifle it, do not come across as annoyed by being interviewed by someone half your age. Do not be condescending. 
  • Be active on social media. Your social media presence will be checked by recruiters and potential employers. Being active on social media shows you are current. This is a way to market your brand. You may be “older,” but if your online presence shows you as active, vibrant, and healthy (cycling on Facebook, running a 5K on Instagram), it helps counteract any preconceived negative notions of how “older” is defined.
  • Network. Reach out to your relationships you have spent a career building. Let them help spread the word that you are ready, willing, and able to find a new role.
  • Be open and be positive. Explore positions that may offer less money and a lower title than in your past. Think about safer roles during the pandemic, such as jobs you can do online from your home. It may take time to find the position for you, but with over 10 million open positions in June, according to the Job Openings and Labor Turnover Survey, there are plenty available.

Click here to learn more.


Croixstone Recommends: The Harvard Business School Club of Charlotte’s “Management Development Program”

It’s that time of year again when registration has opened for one of the Charlotte region’s best professional development and networking programs – the Harvard Business School Club of Charlotte’s “Management Development Program.”

Croixstone’s co-founders, Patti Weber and Mark Weber, are both graduates of this mini-MBA course that is conducted “Harvard style.”  Taught by 26 Harvard Business School alumni from the Charlotte region, the course curriculum utilizes Harvard’s famous case study method and Harvard publications.  Croixstone’s leaders especially enjoyed the rigorous debate of real-world business challenges that are embedded in the program.

The Management Development Program classes begin September 21 for 13 consecutive Monday nights and are open to the public (space is limited).  And new for 2021, you have the option of participating in person at Queens University in Charlotte or remotely.

Learn more here.


Dunbar’s Number and Conscious Networking

According to British anthropologist Robin Dunbar, there are well-defined limits to the number of friends and acquaintances the average person can retain.  The anthropologist has a theory known as “Dunbar’s Number” whereby she believes that we can only really maintain about 150 connections at once.

Dunbar further believes that other numbers are nested with the social brain hypothesis.  She believes our tightest social circle has only five people (loved ones), following by successive layers of 15 (good friends), 50 (friends), 150 (meaningful contacts) and 1,500 (people you can recognize).

With Dunbar’s number as a backdrop, we read with interest this morning an online Fast Company article published by Brendan Keegan, the CEO of Merchants Fleet.  Brendan suggests there is power in the concept of “conscious networking” whereby you consciously choose and go all-in with a deliberately selected circle of connections that count.  

Keegan advocates that investing in the right relationships can have amazing payoffs for both your professional and personal lives.  He suggests that the number of connections might represent a smaller circle than what you may initially believe is needed, but that the circle is going to prove incredibly solid and beneficial to your life.

Read the article here.


Join Us at Packard Place Public House on Jan. 20th

Don’t miss the next Packard Place Public House virtual event and the opportunity to learn how to use your entrepreneurial and start-up skills to serve our community! Our CEO Patti Weber joins fellow panelist Eric Gorman of Wily and moderator Kristin Beck of Social Venture Partners Charlotte for a lively, fun and educational gathering.

Learn more and register!


4 Actions to Prepare Your LinkedIn Profile for 2021

The end of the year is the ideal time to perform an audit of your LinkedIn profile.  Take the following steps this week to ensure you are showing your very best on the world’s largest professional networking platform.  

1.  Upgrade Your Profile Picture
Your headshot matters more than you might know.  It is essential for senior level professionals to have a current, professional head shot for your LinkedIn profile.  That great pic from the family wedding 10 years ago doesn’t meet the professional standard for showing your best.

2.  Review and Update Your “About” Section
Review this section to make certain the information is up-to-date and accurately reflects the message(s) you wish to convey in 2021.

3.  Optimize Your LinkedIn Headline
Review your headline to ensure it aligns with the verbiage in your “About” section and that it communicates your expertise while differentiating you from others.

4.  Update Your Profile with 2-3 New Recommendations
Be sure to keep your recommendations up-to-date.  Think about your accomplishments in 2020, and ask for 2-3 new recommendations to keep your LinkedIn profile fresh and competitive.


Big Changes Coming to LinkedIn

Strengthening your networking skills and nurturing a diverse network is mission-critical for today’s business professional.  LinkedIn is making some big changes to help you accomplish both.

Here’s what you need to know about three big changes coming to LinkedIn.

New Look
LinkedIn is introducing a cleaner look that features more white space to make it easier to navigate the site and app.

Stories Launch
LinkedIn is doing a global roll-out of Stories that allows you to post both photos and videos that will vanish in a day.  LinkedIn members who have been testing Stories have used the tool to share photos/videos of their home office set-ups, chat about job opportunities, and more.  Think of Stories as a way to connect more personally and less formally (similar to water cooler moments).

Video Call Enhancements 
Now, with one click, you can start a video call over Zoom, Teams or BlueJeans by Verizon.

Learn more here.


The Private Markets

Last week, our Managing Partner, Mark Weber, was invited to speak at the August 2020 monthly meeting of BENG Charlotte (Business Executives Networking Group).  Mark spoke about trends in the private markets and focused much of his talk on the private equity sector.

During his talk, Mark recommended that the attendees become familiar with Pitchbook’s publication entitled “What are the private markets?”  This free white paper provides a comprehensive, easy read for professionals seeking to better understand this fast-growing economic sector and the ecosystem supporting it.

Download for free here.