The end of the year is the ideal time to perform an audit of your LinkedIn profile. Take the following steps this week to ensure you are showing your very best on the world’s largest professional networking platform.
1. Upgrade Your Profile Picture
Your headshot matters more than you might know. It is essential for senior level professionals to have a current, professional head shot for your LinkedIn profile. That great pic from the family wedding 10 years ago doesn’t meet the professional standard for showing your best.
2. Review and Update Your “About” Section
Review this section to make certain the information is up-to-date and accurately reflects the message(s) you wish to convey in 2021.
3. Optimize Your LinkedIn Headline
Review your headline to ensure it aligns with the verbiage in your “About” section and that it communicates your expertise while differentiating you from others.
4. Update Your Profile with 2-3 New Recommendations
Be sure to keep your recommendations up-to-date. Think about your accomplishments in 2020, and ask for 2-3 new recommendations to keep your LinkedIn profile fresh and competitive.