Croixstone Consulting Celebrates 7th Business Anniversary

“On our lucky number 7 business anniversary, I offer the deepest thanks to our consultants, search professionals, clients, leadership team, business partners, friends and family to whom we owe the ongoing success of our unique firm.”

– Patti Weber, CEO

Where it began: 7 years ago this month, our founders Patti Weber (a former leader with Accenture and public school educator) and Mark Weber (a serial entrepreneur, consulting industry veteran, and former staffing industry executive) launched Croixstone Consulting in a former photography studio loft in Charlotte’s vibrant South End neighborhood.

The inspiration: The conventional consulting industry is notorious for recycling PowerPoint decks and burning out its consultants. These practices, along with other systemic issues in the consulting industry, contribute to the delivery of subpar services to clients. The Webers believed there was an opportunity to build a high-performing, boutique firm around consulting industry mavericks (known as constructive noncomformists) who could deliver their expertise and passions in a better way, while concurrently fueling innovation and solving problems for clients.

The name: Rivers are an indispensable part of our lives, and they are wonderful gifts from nature that have the power to teach us. The inspiration for Croixstone’s name is the St. Croix River (French: Holy Cross), a tributary of the Mississippi River that forms a border between the states of Wisconsin (the home state of the Webers) and Minnesota (where the firm’s founders each began their careers).

The right way to say our name: “kroy-stone.”

Our achievements: We’ve packed a lot into our 7 years in business. As a small but mighty firm, we not only survived, but thrived, amidst the global pandemic. We owe a huge thank you to all those who believed in our ability to deliver a differentiated business model for our consultants, clients and internal leadership team. Here are some of our key achievements over the past 7 years:

• 2016 – Croixstone was launched in Loft 309 of the former Lance Crackers building on South Boulevard in Charlotte’s trendy South End neighborhood.

• 2017 – Inspired by a future of work conference that Mark Weber attended in NYC, Croixstone relocated to the One South tower in Uptown Charlotte and is a founding member of the Industrious coworking community.

• 2019 – Croixstone launched the firm’s human capital and executive search practices.

• 2020 – Croixstone received national certification as a Women’s Business Enterprise (WBE) by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Additionally, Patti Weber was accepted a part of a competitive application process into FORTUNE magazine’s “Rebuild Program.”

• 2021 – Patti Weber was selected as one of only 25 women in the USA to participate in the “Accelerated Growth Program” sponsored by Wells Fargo and hosted by the National Association of Women Business Owners. Additionally, Patti was also named to The Charlotte Ledger’s 2021 “Forty Over 40” list in recognition for her contributions in making Charlotte a better place to live, work and play.

• 2022 – Croixstone landed on the Charlotte Business Journal’s “Fast 50” list as the Charlotte region’s second fastest-growing private company.

• 2023 – Croixstone was ranked #11 on Inc. magazine’s fourth annual “Inc. 5000 Regionals: Mid-Atlantic” list, the most prestigious ranking of the fastest-growing private companies in the District of Columbia, Delaware, Maryland, North Carolina, Virginia, and West Virginia.

Learn more: Checkout Croixstone’s Linktree to learn more about unique firm.


Croixstone Consulting Turns “6”

The Croixstone Consulting team is celebrating its sixth business anniversary this month! Patti Weber and Mark Weber launched Croixstone as a boutique management consultancy in 2016. Their vision was to offer the world a highly differentiated business model in management consulting that would transform careers and businesses. The two entrepreneurs powered their vision by using their superpowers in strategic networking and relationship-building to connect the brightest minds.

In honor of the firm’s sixth business anniversary, here are six fun facts about Croixstone Consulting.

#1) Our name. Rivers are a hugely important part of life that connect humans in so many ways. The inspiration for Croixstone’s name is the St. Croix River (French: Holy Cross), a tributary of the Mississippi River that forms a border between the states of Wisconsin (the home state of Patti and Mark) and Minnesota (where the firm’s founders each began their careers).

#2) One more thing about our name. The correct way to pronounce the company’s name is “kroy-stone.”

#3) Our garage was a loft. Many of the world’s best known start-up companies were launched in garages. Croixstone launched its business in 2016 in Loft 309 of the former Lance Crackers building on South Boulevard in Charlotte’s booming South End Neighborhood. Not a garage, but a very cool loft to build a very unusual company.

#4) We LOVE constructive nonconformists. Business mavericks. Rebel talent. Call them what you will. One of our core beliefs is that these are the people who drive innovation in companies.

#5) We also LOVE portfolio professionals. We believe portfolio careers are the future of work. And so do many other thought leaders and futurists.

#6) Curiosity. One of our core values. We practice intelligent exploration and intellectual humility. We apply the best of our professional life experience, but always stay focused on what’s left to learn. From space exploration companies to solar farm developers to fintech unicorns, our curiosity has fueled Croixstone’s ability to build a truly unique client portfolio over the past 6 years.


“When Will Things Get Back to Normal?”

Economist Mariana Mazzucato (UCL Professor, Director of Institute for Innovation & Public Purpose and noted author) suggests that this is the wrong question to be asking as we work to reopen amidst COVID-19.

As she stated in a TED2020 virtual talk on Monday of this week, “Really, my view is that we need to do everything we can not to go back to normal, because normal was part of the problem.”

The Croixstone team wholeheartedly agrees with the concept that 2020 has delivered an opportunity to fix problematic corporate governance and business structures, and to reimagine ways to do capitalism differently. 

Today, we are focused on the art and science of reimagining the future to build stronger organizations, corporations and communities.


2018’s Most Inspiring Books

We are eternal optimists at Croixstone Consulting and, therefore, love Inc. Magazine’s list of “The 10 Most Inspiring Books of 2018.”  Faithful readers of this blog and Croixstone’s social media channels know that we adore “Rebel Talent” by Harvard Business School professor Francesca Gino.  It speaks to the benefits of constructive nonconformity and our fondness for business mavericks.  And we plan to read Bill Gates’ favorite book of all time, “The Better Angels of Our Nature”, that came out in January. Read the list of 2018’s most inspiring books here.


Seven Business Rebel Beliefs

Croixstone is proud to represent an exclusive group of highly-experienced business mavericks who enjoy tackling industry challenges. Our group of rebel talent, also known as “constructive non-conformists,” understands the importance of questioning the status quo and has the people skills to work with others to advance ideas for change. Recently, Inc. ran an article titled “7 Beliefs Business Rebels Hold That Disrupts Their Competition.”  S.C. Gwynne, New York Times bestselling author of The Perfect Pass, explained the seven beliefs as follows:

  1. Play Simple. A winning team doesn’t necessarily rely on complicated “plays” or on the quantity of them. Instead, insist on keeping your playbook simple. Simplicity is memorable.
  2. Redefine Boundaries. Don’t accept the conditions in which you work as a given. If you need to move the lines on the playing field, then do it.
  3. Redefine Expectations. Evaluate the “rules” that everyone follows and find leverage points to pivot away from tradition and create new expectations.
  4. Believe in Greatness. No matter your track record or the obstacles in your way believe that great outcomes are possible. People perform to the expectation levels you set.
  5. Look to the Past to Change the Future. While rebels defy conventional wisdom, they also study the past to learn trends and patterns that can change the future.
  6. Be Persistent. Steadfast in their resolve, rebels internalize their purpose. This helps them to stay persistent despite the temptation to back down or dial back their ambition.
  7. Believe in People. A business is nothing without the commitment and resolve of its people. Invest heavily in your talent.

Do you hold these same beliefs?  If yes, reach out to Patti Weber, our Chief Experience Officer, at pweber@www.croixstone.consulting!


100 Best Apps

Even before iPhones and Androids, the concept of mobile applications or mobile apps existed. The first smart phone with mobile app technology was actually developed by IBM in 1993 and was equipped with features like a calculator, world clock, calendar and contact book. In 2002 came the next major step in the advancement of mobile apps with the release of the BlackBerry Smartphone.
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When Steve Jobs revealed the first iPhone seven years later, he effectively proved he could disrupt and transform the market. Soon after that, Apple launched the App Store and officially introducing third-party app development and distribution to the platform in July of 2008. As of March 2017, there were 2.2 million available apps in the Apps Store.
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Not to be outdone by Apple, the first Android phone was launched in October 2008 with apps available through the Google Play Store, formerly known as Android Market. As of March 2017, Android users were able to choose between 2.8 million apps.
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So, what are the 100 best apps that can turn your phone into a jack-of-all-trades today?
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Learn more about the revolutionary mobile app development trends to look for in 2018 here.

Slack = Collaboration + Communication

Recently Croixstone Consulting joined Industrious Charlotte and our fellow coworking companies on a newly launched Slack Channel. We are enjoying the opportunity to build community through the enhanced communication the channel provides. Launched in 2014, Slack is the fastest growing business application in history, and the company boasts 9 million weekly active users and 50,000+ paying companies including 43 companies from the Fortune 100 list. Slack, a cloud-powered team collaboration and communication tool, is capable of bringing together team communication and giving everyone a shared workspace where conversations, decisions and work are organized and accessible. Additionally, Slack’s App Directory allows users to find apps and integrations including Dropbox, Google Docs, and Salesforce to name a few. You can even order Domino’s Pizza through Slack and book your next hotel room with an emoji on Slack.

  • Learn why Fast Company thinks Slack is one of the most innovative companies of 2017 here.
  • Find out why you should Slack it up for workplace collaboration and communication here.
  • Built on a game foundation, read more about why Slack can’t slow down here.

Re-Envisioning the Future with Generative Design

Could the current manufacturing, distribution, assembly and maintenance processes become obsolete in the not too distant future?  Today, we take a look at generative design as an innovative approach to thinking outside the box when it comes to design and its implications to manufacturing.
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At Croixstone we are inspired by mavericks…those unconventional thinkers who can see past conformity and who can accomplish what others say can’t be done.  Generative design has the ability to generate unconventional design options that go beyond our imagination alone and can be used to create everything from running shoes, earbuds and airplane partitions, to a revolutionary approach to designing the office space and buildings of the future.
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So what is generative design? According to Autodesk, a leader in 3D design, engineering and entertainment software, “Generative design is a technology that mimics nature’s evolutionary approach to design. It starts with your design goals and then explores all of the possible permutations of a solution to find the best option. Using cloud computing, generative design software quickly cycles through thousands—or even millions—of design choices, testing configurations and learning from each iteration what works and what doesn’t. The process lets designers generate brand new options, beyond what a human alone could create, to arrive at the most effective design.”  To better understand what generative design is all about, click here for a short video.
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  • Learn how generative design and additive manufacturing (i.e., 3-D printing) is changing the manufacturing world here.
  • Check out how generative design could radically transform the look of our world here.
  • Delve into a new world of highly efficient products made by generative design here.
  • Take a sneak peak into the first large-scale generative designed office here.