Our friends at Wily—a design agency based at Camp North End in Charlotte—are running a Design Sprint Bootcamp on September 11-12. Jake Knapp—creator of Design Sprints and author of NYT bestseller “Sprint“—will lead Day 1 of the two day training. Jake perfected Design Sprints while at GV/Google Ventures helping companies like AirBnB, Slack, Nest, Flatiron Health, and 23andMe solve big challenges. Jeff Grant will be leading Day 2 to cover prototyping and testing. Jeff innovates the retail security experience as head of product and innovation at InVue, has created satellite hardware for NASA, and was former co-founder and director of IDEO’s toy business line where he helped invent new products. Jake and Jeff will walk you step-by-step through the training and will be spilling all of their design and prototyping secrets.
So what is “design thinking?
And just how can it give banks a competitive edge?
Design thinking is about applying the principles of design to the way people interact with the world. Design thinking is a method for practical, creative resolution of problems. It is a form of solution-based thinking with the intent of producing a constructive future result.
Writer Lisa Joyce of The Financial Brand (a digital publication focused on marketing and strategy issues affecting retail banks and credit unions) published a recent article suggesting that banks can gain a competitive edge through using design thinking.
Read the article here.