July 2023 – Croixstone

Truist and Supplier Diversity

“Supplier diversity is not only the right thing to do, it’s a smart business strategy that helps us to bring our purpose to life for our clients, teammates and stakeholders.”

– William H. Rogers, CEO – Truist

Fast Fact: Croixstone Consulting was invited to attend this week’s Truist Tier2 Supplier Diversity Business Summit in Charlotte, NC. As a woman-owned professional services firm and a nationally-certified Women’s Business Enterprise (WBE), Croixstone was excited to participate in this dynamic event. Croixstone was represented by the firm’s CEO, Patti Weber, and Ed Ritter who leads the firm’s Risk & Compliance practice.

About Truist: Headquartered in Charlotte, Truist Financial Corporation (NYSE: TFC) is a purpose-driven financial services company committed to inspiring and building better lives and communities. Truist is a top 10 U.S. commercial bank with total assets of $555 billion as of June 30, 2023.

Truist and Supplier Diversity: Truist recently reported that its engagement with small, minority, women, and veteran-owned businesses led to over $1.7 billion in contributions to the U.S. economy and sustained more than 11,978 jobs. Last year, Truist purchased $870 million in products and services from diverse business in the US. The company’s total spend with small and diverse suppliers increased by 38.7% from 2021 to 2022.

Benefits of Supplier Diversity: In addition to being the right thing to do, there are sound commercial reasons for companies to create supplier diversity programs. Harvard Business Review cited the following benefits in an August 2020 article:

• An inclusive procurement strategy widens the pool of potential suppliers and promotes competition in the supply base, which can improve product quality and drive down costs;

• By providing more sourcing options, inclusiveness can make supply chains more resilient and agile – an increasingly important advantage in these uncertain times;

• The “feel-good” factor associated with diversity programs can also burnish a brand.

Learn more:

• Read Truist’s 2022 Supplier Diversity Impact Report

• Read the Harvard Business Review article entitled “Why You Need a Supplier-Diversity Program”

• View Croixstone’s photos from the Truist Tier2 Supplier Diversity Business Summit held on July 26, 2023

The Incredible Power of the Arts to Drive Business Innovation

“We invite the greater Charlotte region to join us in supporting the nonprofit Legacy Theater & Music. Co. and the junior cast performing in the magical production of Into The Woods Jr.”

– Patti Weber, CEO – Croixstone Consulting

Art and innovation: Nesta, a UK-based innovation agency for social good, published research in 2016 that spotlights the economic benefits to companies of fusing both art and science skills into the workforce . Nesta’s research found that “fused” companies:

• Show higher sales growth
• Deliver higher employment growth
• Are more productive than the average firm
• Are more likely to bring radical innovations to market

Croixstone is a big believer in the theory that the broader set of skills a firm uses, the higher its level of innovative performance and growth.

The Arts and Croixstone: As an extension of our co-founders’ long-standing support for the arts, and their belief in the benefit of the arts to fuel business performance, Croixstone actively seeks opportunities to support the arts across the greater Charlotte, NC region.

About Legacy Theater and Music Co.: Based in Stallings, NC, this innovative nonprofit organization exists to provide opportunities in the performing arts for all by providing private lessons, classes and performance opportunities. Founder Jess Strzepek is the daughter of consultant Drew Strzepek who provides expertise in Croixstone’s Finance and Operational Excellence practices.

Into The Woods Jr.: Croixstone is thrilled to underwrite Legacy’s production of Into The Woods Jr., the musical with music and lyrics by Stephen Sondheim and book by James Lapine. Legacy’s “junior cast” (18 years old and under) is performing this magical musical that intertwines the plots of several Brothers Grimm fairy tales, exploring the consequences of the characters’ wishes and quests.

Join Us: Join the Croixstone team in supporting Legacy’s junior cast at the upcoming performances of Into The Woods Jr. at Stallings United Methodist Church located at 1115 Stallings Road in Stallings, NC 28104:

• Friday, July 21 @ 7pm ET
• Saturday, July 22 @ 2pm ET and 7pm ET

Get Social with Legacy Theater and Music Co.: Click on the following links to like, follow and engage with this special nonprofit.

• Website
• Facebook
• Instagram

Get Social with Croixstone on Threads

“Threads – the Instagram “Twitter killer” that is the most rapidly downloaded app ever – has hit an astonishing 100 million users in just days.”

– Mike Allen, Axios

The buzz: Threads, the new social network from Meta which was launched on July 5, 2023 as a competitor to Twitter, has exploded in growth since its public debut last week. The Verge is reporting today that the new Threads app has already surpassed 100 million users, meaning it reached the milestone dramatically faster than even ChatGPT.

Threads 101: Meta shared the following insights last week when introducing its new app:

• Threads was built by the Instagram team for sharing text updates and joining public conversations.
• You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.
• Meta is working soon to make Threads compatible with the open, interoperable social networks that it believes can shape the future of the internet.

Croixstone and social media: Like other progressive professional services firms, Croixstone embraces social media as an integral part of our firm’s digital marketing strategy. Yes, you will find us posting and engaging daily on LinkedIn. What you might not know is that you can also get social with us on Instagram, Facebook and Twitter. And as of last week, we invite you to follow us on Threads.