Flashback to 2016 / 2017 – Croixstone’s First Year in Business

Remembering Our First Year with Gratitude

As we shared in last week’s issue of #FreshStart, Croixstone Consulting celebrates its fifth business anniversary this month. The first year of operations in any start-up is only made possible through the extraordinary efforts of many partners, friends and supporters.  We are delighted to recognize several partners whose contributions were particularly impactful during the first year of Croixstone’s start-up journey back in 2016 and 2017.

  • Brand Identity:  We owe a HUGE thanks to Wendy Accetta of W. Accetta Design for bringing life to our brand vision.  W. Accetta Design is a boutique design studio that helps clients achieve their goals through smart design.
  • Start-Up Home:  Day #1 of operations for Croixstone began in The Lofts at Factory South in Charlotte’s South End neighborhood.  Thank you to Tommy McCart for allowing us to call Loft 309 our home during our first year in business.
  • Photos:  Any new business requires fresh leadership headshots and website photos.  Many thanks to Charlotte-based photographer Jeff Cravotta of Cravotta Photography for working your magic behind the lens.
  • Legal Incorporation:  We still remember the thrill of being formally and legally incorporated as a North Carolina business.  Thank you Jameson (Jamie) Wells for your legal assistance in welcoming Croixstone to the world.


Friday Fun Fact – Peanuts, Innovation + the Croixstone Consulting Offices

So what do you do when you get stuck with 500 pounds of unwanted raw peanuts?

If you are an innovator, you see the opportunity to build the foundation for a nearly $2 billion snack foods company. When food broker Phillip L. Lance was stuck with those raw peanuts back in 1913, he looked past the challenge and saw an opportunity to roast the peanuts and sell them on the streets of Charlotte. Those 500 pounds of peanuts, coupled with the visionary talents of a forward-thinking entrepreneur, led to the birth of Lance, Inc., now a publicly-held, multi-billion corporation named Snyder’s-Lance, Inc. that retains its headquarters in Charlotte.

In 1926, Lance built a plant along South Boulevard in Charlotte’s South End neighborhood from which to base its growing company. Fast forward to 2016, and you’ll find the company based in a shiny office tower in Charlotte’s Ballantyne district. The South End plant was renovated as a mixed-used building in the late 1990’s (now known as The Lofts at Factory South) and is home to a vibrant community of small businesses (like Croixstone Consulting!) while also providing cool residential lofts to some of the QC’s most creative folks.

We are inspired by the story of Phillip L. Lance and his legacy as an innovator and business-builder in Charlotte…and we are proud to base our unique Croixstone Consulting offices at his former plant.