Personal Branding & Job Seeking Tips for Older Professionals

Last week the folks at outplacement firm Challenger, Gray & Christmas issued a press release to promote the benefits of companies hiring workers over the age of 55.  Having recently conducted a national survey where 81% of respondents cited difficulty in filling roles, the outplacement firm is wisely touting the advantages of hiring experience.

That said, employers continue to deal with the misguided bias in perceiving that the over 55 age group can’t use technology well or work remotely.  As a consulting firm built squarely on the foundation of highly experienced professionals, the Croixstone team appreciates the following tips that Challenger, Gray & Christmas shared to combat this issue. 

  • Update your resume. Be sure your resume is up to date and emphasizes the accomplishments you achieved in your most recent positions. Do not go into great detail about things you did more than 10 or 15 years ago. Let your expertise shine, but trim the resume to keep it to two or three pages. Consider leaving off your earliest positions if they are no longer relevant. 
  • Don’t apologize for your age. Never be untruthful about how old you are and don’t apologize for it. Be confident and have a positive attitude about all you have to offer. Your age reflects years of valuable experience that can translate into impactful contributions to a company.
  • Stay current. Make sure technology has not passed you by. Do you know what software is being used in your field? Are you comfortable using video platforms for interviews or meetings? If not, learn. Take courses. Seek out tutoring. Practice. Gain new credentials and list them on your resume. Read job descriptions to find out what employers are seeking. Get a new personal, professional email address (e.g.,xxxjones@gmail.com versus ChessAce1@aol.com).
  • Embrace LinkedIn. Once you update your resume, be sure to put the same information on your LinkedIn profile. Learn how to use LinkedIn to network and to learn about job opportunities. Add a professional headshot.
  • Check your attitude. Even if you have to stifle it, do not come across as annoyed by being interviewed by someone half your age. Do not be condescending. 
  • Be active on social media. Your social media presence will be checked by recruiters and potential employers. Being active on social media shows you are current. This is a way to market your brand. You may be “older,” but if your online presence shows you as active, vibrant, and healthy (cycling on Facebook, running a 5K on Instagram), it helps counteract any preconceived negative notions of how “older” is defined.
  • Network. Reach out to your relationships you have spent a career building. Let them help spread the word that you are ready, willing, and able to find a new role.
  • Be open and be positive. Explore positions that may offer less money and a lower title than in your past. Think about safer roles during the pandemic, such as jobs you can do online from your home. It may take time to find the position for you, but with over 10 million open positions in June, according to the Job Openings and Labor Turnover Survey, there are plenty available.

Click here to learn more.


Big Changes Coming to LinkedIn

Strengthening your networking skills and nurturing a diverse network is mission-critical for today’s business professional.  LinkedIn is making some big changes to help you accomplish both.

Here’s what you need to know about three big changes coming to LinkedIn.

New Look
LinkedIn is introducing a cleaner look that features more white space to make it easier to navigate the site and app.

Stories Launch
LinkedIn is doing a global roll-out of Stories that allows you to post both photos and videos that will vanish in a day.  LinkedIn members who have been testing Stories have used the tool to share photos/videos of their home office set-ups, chat about job opportunities, and more.  Think of Stories as a way to connect more personally and less formally (similar to water cooler moments).

Video Call Enhancements 
Now, with one click, you can start a video call over Zoom, Teams or BlueJeans by Verizon.

Learn more here.



Networking Comes Back Alive.

It took a few weeks to get there, but professional associations and companies are rapidly developing and offering virtual content to replace the face-to-face options that rapidly vanished as COVID-19 took over.

Networking is always important to career success – and even more so during economic downturns.  If you are not already receiving Croixstone’s weekly issues of #FreshStart which focuses on bite-sized nuggets to fuel your career + kick-start your week, subscribe today to keep abreast of the latest strategic networking opportunities + more.


Links to Navigate the NOW Normal.

In last week’s blog post, we provided a list of links to help consultants, job seekers, and others navigate the “now” normal.  In this week’s post, we provide additional links with a focus on networking. 

8 smart ways to keep networking while you’re stuck at home.
The wisest among us are not letting the quarantine stop mission-critical networking.  Fast Company magazine shares 8 tips from a networking guru.
Click here.

How to network in the age of Coronavirus.
A marketing & branding consultant shares her advice with Ladders.
Click here.

The dawn of the virtual happy hour.
Happy hours haven’t gone away.  They are still going strong, and they definitely fuel networking.  Learn more via Forbes.
Click here.

Virtual happy hours are boosting morale at work.
Chief Executive magazine provides additional perspective on the virtual happy hour trend.
Click here.

10 tips to secure your Zoom video calls and meetings.
Stay safe with these helpful tips from cybersecurity advisory Joseph Steinberg.
Click here.


Is the Business Card Dead?

Let’s say you are preparing to participate in a professional networking meeting in Charlotte this week.  Your elevator pitch has been perfected, and you are feeling on top of your game.  But then a nagging question arises that throws you off base.  Should I, or should I not, present my business card to new contacts?  Has the rise of LinkedIn (and other tools) rendered the business card obsolete?

Our strong belief?  The business card still matters.

Following a meeting with a local business executive, the Croixstone team engaged in spirited discussion last week about the merit of the business card.  While some people feel strongly that this longstanding business communication tool is passé, we are resolute in our belief that the business card absolutely still matters.

Yes, LinkedIn serves an incredibly valuable purpose.  And, yes, many millennials are quick to say that the business card is pointless.  We would offer that the business card is an essential tool in your personal branding tool chest.  Like any tool, you simply need to know when the card is appropriate to present.

Know your audience and the environment.  If you are attending a networking event at the Duke Mansion with people from traditional, conservative professional groups or companies, you can be assured that your business card matters.  Attending a hip tech gathering at Camp North End the following evening?  You might be best to leave your business card tucked safely in your pocket.

Also remember that your business card, when designed with care and intentionality, is a powerful tool to represent, and differentiate, your personal brand.

Read more opinions on the value of the business card from 16 public relations, media strategy, creative and advertising leaders who serve on the Forbes Agency Council.


Blockchain Disruptor

LinkedIn, the social network that currently boasts 560 million members, works hard to monetize all of those profiles with sales of data to third parties.  While the professional networking site continues to grow in size, there are many who believe the LinkedIn business model is ripe for disruption.  Omar Zaki, a Yale graduate and CEO of MYBS (pronounced “moe-bee-uh-s”) is one of those disruptors.  Learn how MYBS believes that blockchain is the key to disrupting LinkedIn’s business model here.