Women’s Business Enterprise

Croixstone has been recertified by the Women’s Business Enterprise National Council (WBENC)

We did it again: Croixstone is excited to share the news that our firm has been recertified as both a Women’s Business Enterprise (WBE) and Women-Owned Small Business (WOSB) by the Greater Women’s Business Council (GWBC), a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Croixstone has received these certifications annually since 2020.

Why it matters: Croixstone’s certification as a WBE and WOSB fuels our firm’s access to supplier diversity and procurement executives at hundreds of major U.S. corporations and federal, state, and local government entities that accept WBENC certification. Businesses with inclusive procurement strategies widen their pools of potential suppliers and promote competition in their supply base, which can improve quality and drive down costs. Inclusiveness can also make supply chains more resilient and agile. Additionally, supplier diversity programs offer selling points to businesses when hiring.

How we did it: WBENC certification is the gold standard for women-owned business certification in the USA. The WBENC standard of certification implemented by GWBC is a meticulous process, and included an in-depth review of Croixstone’s business planning, operations and a site visit.

Learn more: Read our Press Release here.

Truist and Supplier Diversity

“Supplier diversity is not only the right thing to do, it’s a smart business strategy that helps us to bring our purpose to life for our clients, teammates and stakeholders.”

– William H. Rogers, CEO – Truist

Fast Fact: Croixstone Consulting was invited to attend this week’s Truist Tier2 Supplier Diversity Business Summit in Charlotte, NC. As a woman-owned professional services firm and a nationally-certified Women’s Business Enterprise (WBE), Croixstone was excited to participate in this dynamic event. Croixstone was represented by the firm’s CEO, Patti Weber, and Ed Ritter who leads the firm’s Risk & Compliance practice.

About Truist: Headquartered in Charlotte, Truist Financial Corporation (NYSE: TFC) is a purpose-driven financial services company committed to inspiring and building better lives and communities. Truist is a top 10 U.S. commercial bank with total assets of $555 billion as of June 30, 2023.

Truist and Supplier Diversity: Truist recently reported that its engagement with small, minority, women, and veteran-owned businesses led to over $1.7 billion in contributions to the U.S. economy and sustained more than 11,978 jobs. Last year, Truist purchased $870 million in products and services from diverse business in the US. The company’s total spend with small and diverse suppliers increased by 38.7% from 2021 to 2022.

Benefits of Supplier Diversity: In addition to being the right thing to do, there are sound commercial reasons for companies to create supplier diversity programs. Harvard Business Review cited the following benefits in an August 2020 article:

• An inclusive procurement strategy widens the pool of potential suppliers and promotes competition in the supply base, which can improve product quality and drive down costs;

• By providing more sourcing options, inclusiveness can make supply chains more resilient and agile – an increasingly important advantage in these uncertain times;

• The “feel-good” factor associated with diversity programs can also burnish a brand.

Learn more:

• Read Truist’s 2022 Supplier Diversity Impact Report

• Read the Harvard Business Review article entitled “Why You Need a Supplier-Diversity Program”

• View Croixstone’s photos from the Truist Tier2 Supplier Diversity Business Summit held on July 26, 2023

The Power of Women-Owned Companies and Supplier Diversity

The big picture: As a woman-owned and certified firm, two of Croixstone’s leaders (Patti Weber, CEO and Lisa Cahill, Senior Talent Leader) are joining more than 4,000 fellow participants at the annual WBENC National Conference taking place this week in Nashville. The conference is the largest event of its kind for women business owners, welcoming thousands of women entrepreneurs and corporate executives ready to make connections and do business.

A quick look back: In 2020, Croixstone celebrated a milestone moment in achieving national certification as a WBE (Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Enterprise National Council (WBENC).

The power of women: According to Fundera, the USA has 12.3 million women-owned businesses, with 40% of all US businesses being owned by women. Businesses owned by women general $1.8 trillion a year to the US economy. Women are starting new businesses in droves – – they started a net total of 1,821 new businesses every day last year.

The benefits of supplier diversity: Croixstone actively promotes the benefits that come with robust supplier diversity programs. As Harvard Business Review shared in its August 2020 article entitled “Why You Need a Supplier Diversity Program”, there are sound commercial reasons for creating supplier diversity programs. These reasons include:

• Inclusiveness is great for innovation. Diverse suppliers bring diverse ideas, viewpoints, backgrounds and knowledge to companies.

• Inclusive procurement strategies widen the pool of potential suppliers and promotes competition in the supply base, which can improve product quality and drive down costs.

• By providing more sourcing options, inclusiveness can make supply chains more resilient and agile.

• Supplier diversity delivers numerous channels from which a business is able to acquire goods and services.

• Inclusiveness allows a business to benefit from new prospects from business growth with the rise of new customer requirements based upon shifting demographic certainties.

• The “feel good” factor associated with supplier diversity programs can also reflect positively on brands.

Yes, but: There are several common obstacles that challenge companies in building and sustaining robust supplier diversity programs. Common challenges include:

• Supplier diversity professionals find it challenging to secure cross-functional buy-in from managers and senior-level executives.

• Capacity. According to one study, 54% of corporations dedicate one staff person or less to supplier diversity.

• A lack of supplier diversity data and insights.

• Difficulties in identifying suppliers who also meet procurement criteria.

• Challenges and/or inability to verify supplier diversity claims.

Moving forward: Croixstone is committed to promoting the benefits of supplier diversity, and to helping corporate America navigate the ongoing challenges and obstacles that face corporate supplier diversity professionals.

Let’s talk: To learn more about the benefits of supplier diversity and how Croixstone can help, contact our CEO, Patti Weber, at pweber@croixstone.consulting.