Insights into the Middle Market

Croixstone is laser focused on providing expertise to serve the middle market, defined as those companies with annual revenues between $10 million and $1 billion.  The National Center for the Middle Market recently published new data and insights on this important sector of the economy that we found interesting.

  • While representing barely 3% of all U.S. businesses, the middle market is responsible for 1/3 of private sector GDP and employment.
  • If the U.S. middle market were its own country, it would be the fifth-largest economy in the world.
  • During the pre-pandemic era from 2012-2019, average revenue growth for midsize companies was 6.5% and average employment growth was 4.3%.
  • A Q4 2020 middle market survey showed that average revenue declined by 1.2% and employment dropped by 2.2% over the prior 12 months.
  • While the pandemic negatively impacted the middle market, the sector overall performed better than small businesses and large corporations.
  • Middle market companies are typically very resilient, however, the ongoing pandemic presents a serious challenge on how to maintain customer engagement and connectivity. 

Learn more here.


Spotlight on South Carolina

South Carolina plays an important role in driving the Charlotte region’s economy.  Four of the state’s counties are members of the Charlotte Regional Business Alliance’s Economic Development Advisory Council.  These counties include: Chester, Chesterfield, Lancaster and York. 

For the 11th consecutive year, South Carolina has earned a top stop in Area Development magazine’s list of “Top States for Doing Business in 2020.”  South Carolina made the annual list at #3 (behind third place Georgia and second place Tennessee and ahead of fifth place North Carolina). 

Read Area Development magazine’s 2020 rankings here.



Financial Modeling + Stress Testing

PwC surveyed 50 U.S. and Mexico finance leaders last week to gain insights into how COVID-19 is likely to impact their companies. 40% of the survey participants said they were facing difficulty in assessing the impact.

That difficulty is understandable. That said, now is the right time for CEOs, CFOs and other leaders to embrace the uncertainty and leverage financial modeling and stress testing to help in reassessing near-term priorities.

We can help.


The Gig Economy Goes Global

This past summer, Morgan Stanley published research on the growing global gig economy.  The study shared that the USA’s freelance workforce has grown three times faster than the overall workforce.  Freelancers today represent about 35% of the total U.S. working population, and Morgan Stanley shared that this number could represent more than 50% of the nation’s workforce by 2027.   Read a high-level overview of the study to learn more about the drivers behind today’s gig economy.