“Threads – the Instagram “Twitter killer” that is the most rapidly downloaded app ever – has hit an astonishing 100 million users in just days.”
– Mike Allen, Axios
The buzz: Threads, the new social network from Meta which was launched on July 5, 2023 as a competitor to Twitter, has exploded in growth since its public debut last week. The Verge is reporting today that the new Threads app has already surpassed 100 million users, meaning it reached the milestone dramatically faster than even ChatGPT.
Threads 101: Meta shared the following insights last week when introducing its new app:
• Threads was built by the Instagram team for sharing text updates and joining public conversations.
• You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.
• Meta is working soon to make Threads compatible with the open, interoperable social networks that it believes can shape the future of the internet.
Croixstone and social media: Like other progressive professional services firms, Croixstone embraces social media as an integral part of our firm’s digital marketing strategy. Yes, you will find us posting and engaging daily on LinkedIn. What you might not know is that you can also get social with us on Instagram, Facebook and Twitter. And as of last week, we invite you to follow us on Threads.