So what is “design thinking?
And just how can it give banks a competitive edge?
Design thinking is about applying the principles of design to the way people interact with the world. Design thinking is a method for practical, creative resolution of problems. It is a form of solution-based thinking with the intent of producing a constructive future result.
Writer Lisa Joyce of The Financial Brand (a digital publication focused on marketing and strategy issues affecting retail banks and credit unions) published a recent article suggesting that banks can gain a competitive edge through using design thinking.
Read the article here.