Write a Winning LinkedIn Headline

Ever wonder how to write a LinkedIn headline that will get you noticed?  The following are key messages and tips on how to use your LinkedIn headline to advance your personal branding objectives.

  • The headline is the section on LinkedIn that gets searched the most.
  • Your job title is not necessarily the right, or best, headline.  You have the ability to change your headline beyond the default that LinkedIn uses (your title).  Be purposeful in choosing the right headline.
  • The headline has a limit of 120 characters so plan your text wisely.
  • For consulting, consider spotlighting what you do and who you help.

Read Forbes magazine’s full article here for more details and examples.


Five LinkedIn Tips

Personal branding pioneer William Arruda advises that you work with intentionality to differentiate your LinkedIn profile. 

Here are five personal features that are available on LinkedIn to help you standout from the professional network’s 610 million users.

1.  Specify your industry. 

LinkedIn data shows that profiles of members who include their industry are 9x more likely to be viewed.

2.  Create content. 

Create articles using LinkedIn’s blogging feature.  Here’s a great tip.  Arruda suggests that you commit to writing just one article per quarter.  This will help you to differentiate your profile, keep it fresh and share your thought leadership.

3.  Master multimedia. 

Your LinkedIn summary now allows you to add multimedia including videos, white papers, images and more. A great way to amplify your story while making your profile more visually interesting.

4. Brand your background. 

Do not use LinkedIn’s generic background image.  You need to stand apart from the crowd by customizing your image.  Not sure how to do this?  The Croixstone team would be happy to provide assistance.

5.  Say it with symbols. 

Symbols can be used to add character to your LinkedIn profile.  We agree with Arruda that you must exercise caution with this tip.  The key is to use symbols well and use them sparingly.

Learn more here.


Words of Wisdom
“If you get to my age in life and nobody thinks well of you,
I don’t care how big your bank account is, your life is a disaster.”
– Warren Buffett –
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Warren Buffett says your greatest measure of success at the end of your life comes down to one word. Can you guess the word?  Learn more here for an inspirational read.  Photo courtesy of Insider Monkey.

Demand for Older Workers

Croixstone Consulting only hires experience – and demand is rising in the marketplace for older professionals with deep experience. With the labor market at its tightest in two decades, companies are increasingly turning to older workers to meet their talent needs.

Last September, Forbes magazine published an article addressing this trend that benefits older workers with experience.  We found the following factoids to be especially interesting:

  • The unemployment rate for people 55 and older is now just 3.1%, less than the overall jobless rate of 3.9%.
  • Workers 55 and older are the fastest-growing segment of the U.S. labor force.
  • Job growth for people 55 and older is up 4.5%, according to ADP. That’s more than twice as high as the 1.7% job growth for workers overall.

Read the full article here.


A Compelling Argument

Many (if not most!) companies view “change” as an extraordinary event that must be dealt with using change management techniques and special skills.  A leading management consulting author (Robert Schaffer) offers a compelling argument that this common view of “change” is outdated.  He argues that rather than view change as a subspecialty of management, companies should consider the fact that “all management is the management of change.”

Read this article to learn more.


Expert Economy Growth

Croixstone’s business model is firmly founded in the “expert economy” as an “on demand” provider of highly-experienced, well educated consulting professionals.  According to a recent article published by Forbes, the growing on-demand model offers many companies access to a diverse talent pool that doesn’t exist in-house and would never make sense to build.  Read more here.


New LinkedIn Feature…QR Codes

As a holding of Microsoft, LinkedIn continues to evolve and add new features. Here’s something new to try at your next networking event. On June 28, LinkedIn added a QR code generator to help professionals swap details when they are not already connected on the social media platform.  LinkedIn suggests that the QR code can effectively become the replacement for the business card for people at in-person events.  Read the LinkedIn Blog to learn more. 


100 Best Apps
Even before iPhones and Androids, the concept of mobile applications or mobile apps existed. The first smart phone with mobile app technology was actually developed by IBM in 1993 and was equipped with features like a calculator, world clock, calendar and contact book. In 2002 came the next major step in the advancement of mobile apps with the release of the BlackBerry Smartphone.
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When Steve Jobs revealed the first iPhone seven years later, he effectively proved he could disrupt and transform the market. Soon after that, Apple launched the App Store and officially introducing third-party app development and distribution to the platform in July of 2008. As of March 2017, there were 2.2 million available apps in the Apps Store.
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Not to be outdone by Apple, the first Android phone was launched in October 2008 with apps available through the Google Play Store, formerly known as Android Market. As of March 2017, Android users were able to choose between 2.8 million apps.
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So, what are the 100 best apps that can turn your phone into a jack-of-all-trades today?
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Learn more about the revolutionary mobile app development trends to look for in 2018 here.

Trends Shaping the Consulting Industry
In the 2017 Management Consulting Outlook report prepared by Greentarget, a strategic public relations firm focused exclusively on business-to-business organizations, the global management consulting market has been growing revenue approximately 4 percent annually over the past few years. As the most mature market, the U.S. market grew 7.7 percent in 2015 to reach $54.7 billion, up from $50.8 billion in 2014. The global management consulting industry is now delivering an estimated $150 billion in revenue, and the growth trend is expected to continue, with the U.S. accounting for nearly half (44 percent) of the global market.
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We at Croixstone know it is important to keep abreast of the many forces and trends shaping the consulting industry. Demand for change as result of disruptive technologies and competition from new market competitors continues to drive investment in consulting.  What else is new in the consulting industry?
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  • Learn more about the who’s who of the consulting world in 2017 here.
  • What makes a great consultant?  Here are 10 attributes required for long term success as a consultant.
  • Read here about five consulting technology trends in 2017 that are more than buzzwords.