The Rules & Rigors of Consulting

With more than 40 years of experience in operational growth and improvement, both as a consultant and as an executive with Crayola Corporation, Peter Christian has served more than 300 companies.  Earlier this month, CONSULTING magazine published an online article written by Peter that provides valuable tips on the consultant and client relationship.  Read the article entitled “The Rules and Rigors of Consulting” here.


Top 25 Consultants in 2019

In the latest issue of its online magazine, CONSULTING is highlighting the top 25 consultants who are making a big impact in our industry in 2019.  Be sure to read the Q&A for each consultant as there are interesting insights to be gleaned to help your consulting career!  Read the latest issue of CONSULTING magazine here (free subscription required).


Write a Winning LinkedIn Headline

Ever wonder how to write a LinkedIn headline that will get you noticed?  The following are key messages and tips on how to use your LinkedIn headline to advance your personal branding objectives.

  • The headline is the section on LinkedIn that gets searched the most.
  • Your job title is not necessarily the right, or best, headline.  You have the ability to change your headline beyond the default that LinkedIn uses (your title).  Be purposeful in choosing the right headline.
  • The headline has a limit of 120 characters so plan your text wisely.
  • For consulting, consider spotlighting what you do and who you help.

Read Forbes magazine’s full article here for more details and examples.


Five LinkedIn Tips

Personal branding pioneer William Arruda advises that you work with intentionality to differentiate your LinkedIn profile. 

Here are five personal features that are available on LinkedIn to help you standout from the professional network’s 610 million users.

1.  Specify your industry. 

LinkedIn data shows that profiles of members who include their industry are 9x more likely to be viewed.

2.  Create content. 

Create articles using LinkedIn’s blogging feature.  Here’s a great tip.  Arruda suggests that you commit to writing just one article per quarter.  This will help you to differentiate your profile, keep it fresh and share your thought leadership.

3.  Master multimedia. 

Your LinkedIn summary now allows you to add multimedia including videos, white papers, images and more. A great way to amplify your story while making your profile more visually interesting.

4. Brand your background. 

Do not use LinkedIn’s generic background image.  You need to stand apart from the crowd by customizing your image.  Not sure how to do this?  The Croixstone team would be happy to provide assistance.

5.  Say it with symbols. 

Symbols can be used to add character to your LinkedIn profile.  We agree with Arruda that you must exercise caution with this tip.  The key is to use symbols well and use them sparingly.

Learn more here.


Words of Wisdom
“If you get to my age in life and nobody thinks well of you,
I don’t care how big your bank account is, your life is a disaster.”
– Warren Buffett –
.
Warren Buffett says your greatest measure of success at the end of your life comes down to one word. Can you guess the word?  Learn more here for an inspirational read.  Photo courtesy of Insider Monkey.

Demand for Older Workers

Croixstone Consulting only hires experience – and demand is rising in the marketplace for older professionals with deep experience. With the labor market at its tightest in two decades, companies are increasingly turning to older workers to meet their talent needs.

Last September, Forbes magazine published an article addressing this trend that benefits older workers with experience.  We found the following factoids to be especially interesting:

  • The unemployment rate for people 55 and older is now just 3.1%, less than the overall jobless rate of 3.9%.
  • Workers 55 and older are the fastest-growing segment of the U.S. labor force.
  • Job growth for people 55 and older is up 4.5%, according to ADP. That’s more than twice as high as the 1.7% job growth for workers overall.

Read the full article here.


A Compelling Argument

Many (if not most!) companies view “change” as an extraordinary event that must be dealt with using change management techniques and special skills.  A leading management consulting author (Robert Schaffer) offers a compelling argument that this common view of “change” is outdated.  He argues that rather than view change as a subspecialty of management, companies should consider the fact that “all management is the management of change.”

Read this article to learn more.


Expert Economy Growth

Croixstone’s business model is firmly founded in the “expert economy” as an “on demand” provider of highly-experienced, well educated consulting professionals.  According to a recent article published by Forbes, the growing on-demand model offers many companies access to a diverse talent pool that doesn’t exist in-house and would never make sense to build.  Read more here.


New LinkedIn Feature…QR Codes

As a holding of Microsoft, LinkedIn continues to evolve and add new features. Here’s something new to try at your next networking event. On June 28, LinkedIn added a QR code generator to help professionals swap details when they are not already connected on the social media platform.  LinkedIn suggests that the QR code can effectively become the replacement for the business card for people at in-person events.  Read the LinkedIn Blog to learn more.