Pop-Up = Competitive Advantage
The concept of “pop-up” was once limited to the world of retail and public relations stunts. Fast forward to today, and you’ll find business innovators using pop-up strategies in fresh, new ways to gain a competitive advantage.
Most people think of “pop-up retailing” (also known as “flash retailing“) as shops, restaurants, collections of shops or events opening short-term in a temporary location. The concept, however, is now being utilized in other ways including as a business model for temporary, project-based companies and training/professional development organizations.
The New York Times recently ran a story about how “flash organizations” are forming to build products for the on-demand economy. Click here to learn more.
The Croixstone team loves SkillPop, a local organization providing pop-up training and professional development.
For WSJ subscribers, learn how consumer brands create buzz by setting up NYC pop up stores here.