Learn About Exit Planning for Privately Held Companies

We are an Event Sponsor for PDA’s next in-person event: Along with GreerWalker LLP and Essex Richards, P.A., Croixstone is excited to serve as an Event Sponsor for the next in-person event hosted by the Charlotte Chapter of the Private Directors Association (PDA), a professional association with a purpose to enable and enhance the value, growth, and resilience of privately held companies through effective governance.

Event details: The event is taking place on Tuesday, September 26, 2023 from 5pm – 7:30pm at Croixstone’s offices located at 101 S. Tryon Street, Suite 2700 in Uptown Charlotte, NC.

Topic: The program will focus on “how to and why” privately held company owners should initiate an exit plan well before owners are ready to execute on such a strategy. From a private company governance perspective, the discussion provides for multiple alternatives in seeking the best outcome for shareholders while educating all involved on the process.

Subject matter experts from GreerWalker and Essex Richards will address the following topics:

• Exit strategies – when should a private company begin the planning process and what are the strategic options to consider?
• Who should be involved (owners, board members)?
• Independent board members role in the planning process
• Preparation and expectations – issues and potential pitfalls

Interested in attending? This is an in-person event with no virtual option to participate. Members of the PDA can register for $25 by logging into their member accounts here. Non-members interested in attending as a guest of Croixstone can do so by emailing Grace Lynch, Croixstone’s Director of Business Operations, at glynch@croixstone.consulting.


Croixstone Debuts on the 2023 Inc. 5000 List

“Our debut on the 2023 Inc. 5000 list is fueled by the incredible support that Croixstone receives from our talented consultants, employees, clients, partners and friends.”

– Patti Weber (CEO and Co-Founder, Croixstone Consulting)


We have big news to share today: Croixstone is excited to share the following news as announced this morning by Inc. Business Media.

• Croixstone is debuting at No. 511 on the 2023 Inc. 5000, the annual list of the fastest-growing private companies in America. This ranking puts our firm among the top 10% of the fastest-growing private companies in the USA.
• Croixstone is debuting at No. 8 as the fastest-growing private company in the Charlotte-Concord-Gastonia NC-SC metro area.
• Croixstone is debuting at No.16 as the fastest-growing private company in our home state of North Carolina.
• Croixstone is debuting at No. 56 as the fastest-growing private Business Products & Services company in the USA.

Learn more about the Inc. 5000 List: The 2023 Inc. 5000 list ranks the top 5,000 privately held businesses in the U.S. by three-year revenue growth.

View the complete list here.

Read our press release: Click here.

Explore our digital library: Click here.


We are one week away from sharing big news.

“On the heels of celebrating our seventh business anniversary in June, I am thrilled to launch our countdown as we prepare to share big Croixstone news on Tuesday, August 15.”

– Patti Weber (CEO and Co-Founder, Croixstone Consulting)

The countdown begins today: The Croixstone Consulting leadership team is exceptionally excited to launch a 7-day countdown beginning today. The firm is preparing to share some big news with the general public on Tuesday, August 15.

Get social with us: We invite you to follow and engage with Croixstone on our social media platforms as we countdown to Tuesday, August 15. The sharing of big news that happens to be great news is always a happy occasion. Our social media presence is sure to reflect our excitement, and we welcome you to join in our enthusiasm.

• LinkedIn
• Twitter
• Threads
• Instagram
• Facebook

Learn our news on Tuesday, August 15:  Join our mailing list if you aren’t already a subscriber. Read our blog. Follow our socials. We plan to be here, there, and everywhere on Tuesday, August 15.


Truist and Supplier Diversity

“Supplier diversity is not only the right thing to do, it’s a smart business strategy that helps us to bring our purpose to life for our clients, teammates and stakeholders.”

– William H. Rogers, CEO – Truist

Fast Fact: Croixstone Consulting was invited to attend this week’s Truist Tier2 Supplier Diversity Business Summit in Charlotte, NC. As a woman-owned professional services firm and a nationally-certified Women’s Business Enterprise (WBE), Croixstone was excited to participate in this dynamic event. Croixstone was represented by the firm’s CEO, Patti Weber, and Ed Ritter who leads the firm’s Risk & Compliance practice.

About Truist: Headquartered in Charlotte, Truist Financial Corporation (NYSE: TFC) is a purpose-driven financial services company committed to inspiring and building better lives and communities. Truist is a top 10 U.S. commercial bank with total assets of $555 billion as of June 30, 2023.

Truist and Supplier Diversity: Truist recently reported that its engagement with small, minority, women, and veteran-owned businesses led to over $1.7 billion in contributions to the U.S. economy and sustained more than 11,978 jobs. Last year, Truist purchased $870 million in products and services from diverse business in the US. The company’s total spend with small and diverse suppliers increased by 38.7% from 2021 to 2022.

Benefits of Supplier Diversity: In addition to being the right thing to do, there are sound commercial reasons for companies to create supplier diversity programs. Harvard Business Review cited the following benefits in an August 2020 article:

• An inclusive procurement strategy widens the pool of potential suppliers and promotes competition in the supply base, which can improve product quality and drive down costs;

• By providing more sourcing options, inclusiveness can make supply chains more resilient and agile – an increasingly important advantage in these uncertain times;

• The “feel-good” factor associated with diversity programs can also burnish a brand.

Learn more:

• Read Truist’s 2022 Supplier Diversity Impact Report

• Read the Harvard Business Review article entitled “Why You Need a Supplier-Diversity Program”

• View Croixstone’s photos from the Truist Tier2 Supplier Diversity Business Summit held on July 26, 2023


The Incredible Power of the Arts to Drive Business Innovation

“We invite the greater Charlotte region to join us in supporting the nonprofit Legacy Theater & Music. Co. and the junior cast performing in the magical production of Into The Woods Jr.”

– Patti Weber, CEO – Croixstone Consulting

Art and innovation: Nesta, a UK-based innovation agency for social good, published research in 2016 that spotlights the economic benefits to companies of fusing both art and science skills into the workforce . Nesta’s research found that “fused” companies:

• Show higher sales growth
• Deliver higher employment growth
• Are more productive than the average firm
• Are more likely to bring radical innovations to market

Croixstone is a big believer in the theory that the broader set of skills a firm uses, the higher its level of innovative performance and growth.

The Arts and Croixstone: As an extension of our co-founders’ long-standing support for the arts, and their belief in the benefit of the arts to fuel business performance, Croixstone actively seeks opportunities to support the arts across the greater Charlotte, NC region.

About Legacy Theater and Music Co.: Based in Stallings, NC, this innovative nonprofit organization exists to provide opportunities in the performing arts for all by providing private lessons, classes and performance opportunities. Founder Jess Strzepek is the daughter of consultant Drew Strzepek who provides expertise in Croixstone’s Finance and Operational Excellence practices.

Into The Woods Jr.: Croixstone is thrilled to underwrite Legacy’s production of Into The Woods Jr., the musical with music and lyrics by Stephen Sondheim and book by James Lapine. Legacy’s “junior cast” (18 years old and under) is performing this magical musical that intertwines the plots of several Brothers Grimm fairy tales, exploring the consequences of the characters’ wishes and quests.

Join Us: Join the Croixstone team in supporting Legacy’s junior cast at the upcoming performances of Into The Woods Jr. at Stallings United Methodist Church located at 1115 Stallings Road in Stallings, NC 28104:

• Friday, July 21 @ 7pm ET
• Saturday, July 22 @ 2pm ET and 7pm ET

Get Social with Legacy Theater and Music Co.: Click on the following links to like, follow and engage with this special nonprofit.

Website
Facebook
Instagram


Get Social with Croixstone on Threads

“Threads – the Instagram “Twitter killer” that is the most rapidly downloaded app ever – has hit an astonishing 100 million users in just days.”

– Mike Allen, Axios

The buzz: Threads, the new social network from Meta which was launched on July 5, 2023 as a competitor to Twitter, has exploded in growth since its public debut last week. The Verge is reporting today that the new Threads app has already surpassed 100 million users, meaning it reached the milestone dramatically faster than even ChatGPT.

Threads 101: Meta shared the following insights last week when introducing its new app:

• Threads was built by the Instagram team for sharing text updates and joining public conversations.
• You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.
• Meta is working soon to make Threads compatible with the open, interoperable social networks that it believes can shape the future of the internet.

Croixstone and social media: Like other progressive professional services firms, Croixstone embraces social media as an integral part of our firm’s digital marketing strategy. Yes, you will find us posting and engaging daily on LinkedIn. What you might not know is that you can also get social with us on Instagram, Facebook and Twitter. And as of last week, we invite you to follow us on Threads.


Croixstone Consulting Celebrates 7th Business Anniversary

“On our lucky number 7 business anniversary, I offer the deepest thanks to our consultants, search professionals, clients, leadership team, business partners, friends and family to whom we owe the ongoing success of our unique firm.”

– Patti Weber, CEO

Where it began: 7 years ago this month, our founders Patti Weber (a former leader with Accenture and public school educator) and Mark Weber (a serial entrepreneur, consulting industry veteran, and former staffing industry executive) launched Croixstone Consulting in a former photography studio loft in Charlotte’s vibrant South End neighborhood.

The inspiration: The conventional consulting industry is notorious for recycling PowerPoint decks and burning out its consultants. These practices, along with other systemic issues in the consulting industry, contribute to the delivery of subpar services to clients. The Webers believed there was an opportunity to build a high-performing, boutique firm around consulting industry mavericks (known as constructive noncomformists) who could deliver their expertise and passions in a better way, while concurrently fueling innovation and solving problems for clients.

The name: Rivers are an indispensable part of our lives, and they are wonderful gifts from nature that have the power to teach us. The inspiration for Croixstone’s name is the St. Croix River (French: Holy Cross), a tributary of the Mississippi River that forms a border between the states of Wisconsin (the home state of the Webers) and Minnesota (where the firm’s founders each began their careers).

The right way to say our name: “kroy-stone.”

Our achievements: We’ve packed a lot into our 7 years in business. As a small but mighty firm, we not only survived, but thrived, amidst the global pandemic. We owe a huge thank you to all those who believed in our ability to deliver a differentiated business model for our consultants, clients and internal leadership team. Here are some of our key achievements over the past 7 years:

• 2016 – Croixstone was launched in Loft 309 of the former Lance Crackers building on South Boulevard in Charlotte’s trendy South End neighborhood.

• 2017 – Inspired by a future of work conference that Mark Weber attended in NYC, Croixstone relocated to the One South tower in Uptown Charlotte and is a founding member of the Industrious coworking community.

• 2019 – Croixstone launched the firm’s human capital and executive search practices.

• 2020 – Croixstone received national certification as a Women’s Business Enterprise (WBE) by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Additionally, Patti Weber was accepted a part of a competitive application process into FORTUNE magazine’s “Rebuild Program.”

• 2021 – Patti Weber was selected as one of only 25 women in the USA to participate in the “Accelerated Growth Program” sponsored by Wells Fargo and hosted by the National Association of Women Business Owners. Additionally, Patti was also named to The Charlotte Ledger’s 2021 “Forty Over 40” list in recognition for her contributions in making Charlotte a better place to live, work and play.

• 2022 – Croixstone landed on the Charlotte Business Journal’s “Fast 50” list as the Charlotte region’s second fastest-growing private company.

• 2023 – Croixstone was ranked #11 on Inc. magazine’s fourth annual “Inc. 5000 Regionals: Mid-Atlantic” list, the most prestigious ranking of the fastest-growing private companies in the District of Columbia, Delaware, Maryland, North Carolina, Virginia, and West Virginia.

Learn more: Checkout Croixstone’s Linktree to learn more about unique firm.


The DNA of Middle Market Growth

“When the growth factors outside of a company’s control conspire against it, it becomes even more important for companies to invest in what they can control.”

– National Center for the Middle Market

A Look Back: 5 years ago, the National Center for the Middle Market (the USA’s leading research institution dedicated to understanding and providing resources to the Middle Market) conducted groundbreaking research to understand what drives growth in this important sector of the economy. This research is worth revisiting given the conflicting economic data and reports that are currently challenging c-suite leaders and private equity firms operating in the middle market.

Insights from 20,000 Companies: The Center analyzed hundreds of data points from 20,000 middle market companies and uncovered seven areas of leadership and managerial-controlled actions that drive growth for companies, regardless of the industry in which they operate.

The research findings showed that the better a company performs across all seven growth pillars, the faster it grows. Middle market companies that achieve breakthrough gains tend to be adept in all seven areas, just as the members of a high-performing team inspire one another.

Seven Growth Drivers: The seven most important growth drivers and their weight in the growth model include:

• Market Expansion (23.4%)
• Formal Growth Strategy (14.4%)
• Investing & Innovating (14.3%)
• Attracting & Retaining Talent (13.7%)
• Financial Management (12.3%)
• Cost Efficiencies (11.2%)
• Staff Development (10.6%)

Learn More: The Center found that the growth DNA of middle market companies is distinctly different from that of larger companies. Learn more about these differences, and the seven growth drivers in the middle market by clicking here.


Your Ticket to Career Adventures

“The right boutique consulting partner can serve as your ticket to unparalleled consulting adventures with unique clients who are tomorrow’s economic drivers.”

– Mark Weber (Managing Partner and Co-Founder, Croixstone Consulting)


What is a Boutique Consulting Firm?: A boutique consulting firm is defined as a small or niche consulting firm that specializes in delivering specialized services and expertise to clients in specific industries or functional areas. Unlike larger consulting firms that offer a broad range of services, boutique firms focus on delivering highly tailored solutions and personalized attention to their clients. Croixstone Consulting is a boutique consulting firm that drives business outcomes by accelerating and sustaining transformations for a national portfolio of middle market and large corporate clients.

Opportunities to Apply Your Expertise in New Ways: Many large and boutique consulting firms hire for deep functional expertise in a specific industry. That said, there are firms like Croixstone Consulting which seek to hire highly intelligent professionals who have applied their expertise across a broad swath of industry sectors and company sizes. Croixstone tends to work with clients who value the expertise and diverse perspectives that can be delivered by consultants who bring new insights and best practices that can be adopted from other industries. Innovation is often fueled by this type of approach. And best of all, this approach enables consultants with a sense of adventure to apply their expertise in new, invigorating, and career-building ways.

Consulting Adventures Defined: Since Croixstone’s founding nearly 7 years ago, our consultants have applied their expertise in a variety of adventuresome ways. Examples include:

• Outer Space: We helped to stand up the HR function for a global leader in space exploration.

• The Sun: We helped to optimize operational processes for a fast-growth developer of utility-scale solar farms.

• Planet Earth: We created a technology training program for an organization that studies and documents languages around the globe.

• The Seas: We helped to lead an enterprise Payroll technology project for a global telecommunications company that delivers critical communications services to the maritime sector.

• Your Backyard: We completed market research for a market leader in fencing that is owned by one of the world’s top 10 private equity firms.

• Your Bedroom: We guided a divestiture for one of the largest USA producers of components for the bedding industry.

• Your Medicine Cabinet: We provided Interim Plant Managers to fill critical vacancies for a PE-backed global manufacturer of protective packaging for the pharma and health sectors.

If You are Seeking Adventures in Your Career: We recommend that professionals who crave adventure and continuous learning opportunities in their careers explore the pathways that can be delivered by boutique consulting firms.

Learn more: Read Croixstone’s blog to explore our career-oriented posts on topics including the boutique consulting sector, portfolio careers, artificial intelligence and the career search, the future of work, and much more.


ChatGPT and Job Seekers

“If used as a guide, distiller of content and framework, ChatGPT could have many benefits for its job-seeking users.”

– Robin Reshawn (Executive Career Strategist and Contributor to USNews.com)

What is ChatGPT?: ChatGPT is short for “Chat Generative Pre-trained Transformer” and is an artificial chatbot developed by OpenAI. The technology was released in November 2022. ChatGPT has the fastest-growing customer base of any technology in history.

Why you need to become familiar with ChatGPT: As shared by Alan Murray (President and CEO of Fortune magazine), “generative A.I. is likely to have the most profound impact on the business world of any technology since the PC.” Paul Dougherty, CTO of Accenture, said that what is coming is a reinvention “of the way work is done, dramatically amplifying what people can achieve.”

Job Seekers are using ChatGPT: A Forbes magazine article published last month shared that 46% of 1,000 current and recent job seekers surveyed by ResumeBuilder.com used ChatGPT to craft their resumes or cover letters. The job search can be a tedious and time-consuming journey, and ChatGPT can deliver incredible time savings and helpful resume writing capabilities.

Yes, but: If not used the right way, the content delivered by ChatGPT risks being generic and buzzword heavy. Resume writers also risk losing their voice in building what should be a tailored marketing document. We recommend that job seekers regard ChatGPT as a great tool that delivers many benefits, however, it needs to be used with an eye toward understanding its limitations and how to best compensate for its shortfalls.

The bottom line: Job seekers should become familiar with ChatGPT and how to best incorporate the emerging technology into their searches. The experience gained will not only deliver benefits to the job search, but it will also help the job seeker to better understand how the technology might be applied in the workplace.

Learn more: We like the insights shared in a February 2023 article published by USNews.com entitled “Using ChatGPT for Your Resume and Job Search.” Read the article here.